QURATED 2026 is a strategic fashion incubation platform initiated by Thailand's Department of International Trade Promotion (DITP) to empower emerging Thai fashion brands through intensive learning, expert mentorship, trend intelligence, creative development, and international market exposure.
Designed to bridge creativity with commercial opportunity, the project equips participating brands with the knowledge, strategic tools, and industry perspectives required to strengthen their competitiveness in the evolving global fashion landscape.
More than a development program, QURATED 2026 is a comprehensive incubation journey that supports Thai fashion brands from early concept refinement through collection development, market positioning, and real-world international market testing.
Objectives
QURATED 2026 is designed to achieve four key objectives:
Strengthen Brand Capability
To enhance the creative identity, product development process, and commercial positioning of emerging Thai fashion brands.
Build Global Market Readiness
To prepare brands with practical knowledge in trend forecasting, pricing strategy, export readiness, branding, and international business practices.
Facilitate Industry Knowledge Exchange
To connect participating brands with leading fashion mentors, seminar speakers, and international experts through structured learning and consultation.
Create International Commercial Opportunities
To provide direct exposure to global buyers and international market testing platforms through overseas trade missions and showcase opportunities.
The Process
QURATED 2026 follows a structured multi-stage incubation journey designed to guide brands from development to international market entry.
1. Seminar Series
The journey begins with an intensive seminar series covering critical areas of fashion business development, including:
- Trend forecasting and market intelligence
- Brand strategy and storytelling
- Product development and merchandising
- Pricing and commercial planning
- Intellectual property and legal readiness
- Export preparation and international business practices
- AI and innovation in fashion
These sessions provide brands with the strategic foundation necessary for global market competitiveness.
2. Mentorship Program
Following the seminar series, participating brands enter a focused mentorship process with leading local and international fashion professionals.
Through one-on-one consultation and group guidance, mentors work closely with each brand to refine:
- Collection direction
- Design coherence
- Brand positioning
- Product–market alignment
- International presentation standards
This mentorship process enables brands to translate strategic knowledge into practical creative development.
3. Collection Development & Lookbook Creation
Brands then move into collection refinement and visual presentation development.
This stage includes:
- Final collection editing
- Styling direction
- Collection storytelling
- Professional lookbook development
The lookbook serves as a critical commercial communication tool, enabling brands to present their collections professionally to buyers, partners, and international audiences.
4. International Trade Mission — JUMBLE TOKYO (July 2026)
Selected brands will participate in JUMBLE TOKYO, one of Japan's leading fashion trade exhibitions.
This international trade mission offers opportunities to:
- Present collections to Japanese buyers and industry professionals
- Gain direct market feedback
- Explore distribution and partnership opportunities
- Understand market expectations in one of Asia's most influential fashion markets
5. International Market Testing — Xiamen Pop-Up Store (August 2026)
A selected group of brands will further participate in an international pop-up retail activation in Xiamen, China.
The Xiamen pop-up provides real-world consumer market testing through:
- Direct product presentation
- Consumer engagement
- Retail performance observation
- Buyer and media exposure
This stage allows brands to evaluate market reception and gather practical insights for future international expansion.
Expected Outcomes
QURATED 2026 is expected to deliver meaningful impact through:
Enhanced Brand Readiness
Stronger creative identity and improved commercial presentation among participating brands.
International Market Exposure
Direct access to key regional fashion markets through Japan and China.
Professional Industry Capability
Greater strategic understanding of trend-led design, market positioning, and export readiness.
Commercial Opportunity Creation
Potential partnerships with international buyers, distributors, and retail platforms.
Long-Term Industry Development
Strengthening Thailand's fashion ecosystem by cultivating globally competitive design talent.
A Platform for the Future of Thai Fashion
QURATED 2026 represents a forward-looking investment in Thailand's creative economy — nurturing fashion brands that are creatively distinctive, commercially strategic, and globally prepared.
Through education, mentorship, professional development, and international market access, the project helps shape the next generation of Thai fashion for the global stage.