QURATED FASHION INCUBATION PROJECT 2023

QURATED 2023

QURATED FASHION INCUBATION PROJECT 2023

Introducing the 2023 Qurated Fashion Incubation Project, in partnership with IconCraft, a renowned Thai multi-brand store. This initiative is committed to empowering emerging designers and brands in the ever-changing fashion landscape.

At its core, the program offers young talents essential skills through immersive seminars and workshops covering consumer behavior, market trends, trade, costing, and brand development. From 113 participants across various fashion domains, 30 promising entrepreneurs progress to the design mentorship stage, collaborating with experts to craft collections for specific markets as well as special co-design collections: Fashion for BCG, Beach and Resort Wear, and Street Wear.

Additionally, business mentors offer valuable guidance on production, marketing and trade, enhancing entrepreneurs’ business acumen. The project culminates in professionally captured collections, serving as powerful marketing assets. Notably, the Department of International Trade Promotion (DITP) has backed this initiative for 13 years, underscoring its significance in the fashion industry.

QURATED TREND

Embracing Geo-Identity: A Unique Spring/Summer 2024 Trend Forecast Tapping into Thailand’s Rich Geographical Identity to Shape the Future of Fashion

The Qurated Spring/Summer 2024 Trend Forecast presents Geo-Identity, an exclusive and groundbreaking fashion trend analysis tailored for the Qurated Project. This innovative trend forecast serves as a guide for Thai brands and designers to develop new collections capable of competing on the international stage.

By deviating from conventional trend forecasts, Geo-Identity offers specific guidelines that inspire designers to capitalize on Thailand’s diverse geographical identity, which includes wisdom, craftsmanship, culture, and local materials.

This approach not only strengthens the final design outcomes but also sets them apart from global competitors. The central theme of Geo-Identity branches into four separate directions, each catering to different market lifestyle segments: Digital Horizon, Creative Instinct, Eudaimonia, and Geo-Wisdom.

CO-DESIGN PROJECT

In 2023, the Qurated project identified three significant fashion markets ripe with potential for entrepreneurial endeavors. As a response, the project initiated three co-design ventures, extending opportunities to the 30 finalists and other prospective brands to partake in collaborative design sessions. Each market segment is overseen by a distinguished fashion luminary. These diverse co-design collections, brought to life through the collaborative synergy of talented designers and guided by the esteemed expertise of industry leaders, stand as a testament to the boundless creative possibilities within the fashion realm. The intersection of sustainability, cultural heritage, and urban attitude within these collections speaks to the multifaceted nature of contemporary fashion. This multidimensional approach showcases the capability of fashion to transcend boundaries, captivate audiences, and contribute to the ever-evolving narrative of style and self-expression.

FASHION FOR BCG

The “Fashion for BCG (Bio-Circular-Green)” realm is steered by Jirat Subpisankul, Vogue Thailand’s stylist. Under his guidance, a special collaborative collection of sustainable fashion takes shape. This collection prioritizes recycled, upcycled, and zero-waste designs, with a focus on natural fibers and dyes. Jirat collaborates with ten brands, curating an elegantly casual summer style centered around a blue and white theme.

STREET FASHION

Prapakas Angsusingha, a renowned stylist, guides ten brands in the creation of a street fashion co-design collection. This endeavor takes streetwise materials such as denim, mesh, cotton jersey, and neoprene and infuses edgy techniques like tie-dye, digital prints, surface designs, distressing, and intricate stitching. Innovative pattern cutting generates large volumes and edgy silhouettes, resulting in a collection that stands out with underground street style, distinctive designs, and unique shapes.

BEACH & RESORTWEAR

Araya Indra, an acclaimed fashion stylist, directs twelve brands in crafting a vibrant beach and resort co-design collection. Exuding exotic resort vibes, this collection embraces Thai wisdom and craftsmanship, incorporating techniques like batik, block-printing, hand painting, macramé, and Mudmee silk. The result is a collection ideal for the hot summer cruise and resort style market, boasting lively color schemes and stunning looks.