Design product transitioned from extending the aesthetic lavishness to simplify it down to essentials. With more personal time, the customers are no longer vulnerable in the spotlight, instead they are more secured than ever. Luxurious materials and sophisticated colors, are the main ingredients to the aesthetic of the end-product, in addition of correct occasion and use application. Loose and elongate shapes together with organic texture and naturally dyed colors are considered as high quality. The purpose of the products play the most crucial role into the decision making process, from looking for the most beautiful, become a search for the most efficient and natural standards enhanced with personality.